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SEO stands for Search Engine Optimization, which is the strategy of optimizing your website to obtain organic traffic from the search engine results page. In simple terms, SEO is aimed at introducing a variety of changes to your site as well as content to ensure your website is more appealing to the search engine. You do all this hoping the search engine will rank your website on top of the search engine results page.

Even though search engine optimization can become complex when it comes to the other factors which influence your ranking, the necessary process is simple to understand. Search engines are aimed at providing exceptional services for their users. This ensures the quality of the results conveyed on the search engine pages are of better quality and also relevant to whatever the researcher is after.
To do this, the search engine will have to crawl or scan a variety of websites to get to understand what the site focuses on. This aids them in delivering the most relevant results to those searching for particular topics as well as keywords. Likewise, search engines will have to scan your website to find out whether your site is easy to navigate and read, ensuring the user-friendly sites have a higher ranking on the search engine results page.

SEO is the process most businesses and companies take part in to ensure their sites have a higher ranking in the search engines for essential phrases and keywords. For example, if you have a blog about how to construct a birdhouse. For your content to be displayed on top when people search for your topic, you need to optimize your blog so that it will be displayed on top of search engine results page for those who search the topic �construct a birdhouse’.

SEO has numerous advantages for every business. By enhancing your SEO, you can put more effort into expanding the visibility of your business on the search engines. This enables you to have wider coverage and engage a great number of potential customers. By building an engaging as well as appropriate SEO-based content; you can boost your possibilities of generating more targeted organic traffic.

Factors That Impact SEO

Several factors influence the ranking of the websites on search engine optimization. Google, as the top search engine giant, will never reveal the actual algorithm they utilize to rank sites. Nevertheless, we are aware of some of the factors that influence the search engine results page rankings. In this article, we are going to look at some of these factors, mainly on-page and off-page and how they impact on SEO.

Content marketing

Before we get into on and off-page SEO factors, let’s look at the content. Content is useful when it comes to attracting the search engines and aiding your organization to establish a good relationship with the site visitors.

If the content on your site is relevant and of high quality, there is a higher possibility of search engines ranking your pages on top of the search engine results page. Likewise, the more informative and useful content your website has, the more time your visitors will spend on your website and may even lead to a purchase.

The ideal way to build content that is optimized for the search engines, as well as visitors to your site, is to come up with several types of content pieces that are written clearly and on subjects which make sense to your audience. Below are some of the content types you can concentrate on to enable you to enhance your content offering, thereby improving your search engine ranking:
-Social media content

-Video and audio recordings

-E-books and whitepapers

-Infographics

When creating your content, you should always remember to use SEO phrases as well as keywords. These are informative phrases and keywords that a user might type when searching for answers to their particular questions or related products and services. When your content is based on these keywords and phrases, you enhance your possibilities of ranking on top of search engine results page for these keywords.

Ensuring your content is up to date may have an impact on your content and thus your search engine ranking. To update your content means that you will keep on making changes to the existing content by introducing relevant keywords and phrases which will benefit the user. You should also think of creating new content to make your site more informative. Through this, you will be in a position to attract and retain visitors to your website as time goes by.

On-page SEO

The on-page SEO factors are those that occur within your website. These are elements which you have complete control over them, and you can work to enhance them with time by adhering to the most effective SEO practices. This does not only revolve about content marketing but the deeper levels of your website. Below are some of the on-page SEO factors that can aid you in improving your search engine ranking:

-Title Tag. The main function of the title tag is to inform the search engines about the theme of your page. The title should not exceed 70 characters with the inclusion of keyword your content is based on as well as your business name.

Meta Description. The meta description is meant to inform the search engines what each page is all about. This is also used by the visitors to get to understand the theme of the page and whether it’s relevant or not.

Sub-headings. Subheading makes it easier for the readers to navigate your content, but it’s also helpful when it comes to improving your SEO. The use of subheadings can enable the search engines to have a better understanding of your content.

Off-page SEO

Off-page SEO are elements which you have no control over and can have a significant impact on your ranking. In spite of not having direct control over the off-page factors, there are mechanisms you can apply to make sure these factors work on your favor. Below are some of the off-page SEO factors:

Social. Social signals are one of the essential off-page SEO factors. They include likes and shares. If you want to boost your SEO, you should search for quality shares from influencers. If you publish quality content, there is a likelihood that people will share your content with others.

Trust. Trust is essential when it comes to Google ranking. This helps Google in assessing whether your site is legitimate or not. You can enhance your trust by creating quality backlinks from authoritative websites.

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