It is true how we are used to doing things the old school way. But what if there is a more effective way of making things right? That is where digital marketing comes in as it is a better way to spread the word about your brand compared to the old way of doing things. If you are used to advertising in the newspaper and putting up billboards, you may be faced with rough consequences. Those things will take up a lot of your budget and you may not have money to hire more employees. Here are some advantages of digital marketing that may motivate you to go for it:
Easy to Share
In each blog post, there are a bunch of social media share buttons. Therefore, it will only take you a few seconds before you can share it to your personal Facebook and Twitter account. Of course, you should not do that often or your friends may unfollow you for sharing too many articles. Because of that, the blog posts about your brand will reach a lot of people in a short amount of time. You may even have people inquiring about your product while you are asleep. Needless to say, you will wake up to a whole bunch of new inquiries.
Compared to traditional advertising costs such as making a commercial or putting up an ad on a cab, traditional marketing won’t cost much. In fact, you are going to get a great return on your investment when you see how effective traditional marketing is. You will no longer worry about how much you are going to spend on other things you need in the office such as more computers and other equipment. Remember, when you are starting a business you must make save as much money as possible. You would not want to make a mistake when it comes to where you will spend your budget.
When an influencer with a huge following puts up a post about your brand on Instagram, you can expect lots of engagement. Yes, people will be commenting left and right about it so it won’t be long before you will become the talk of the town. The same goes when a blogger with many followers posts about it on her blog. You can expect your phone lines to be ringing every second. Good thing, digital marketing companies only pick the right influencers to associate themselves with. Therefore, there will be no need to wait for weeks or even months for results to start showing. You will immediately know the effectiveness.
Easy to Adjust
When you put up an online ad and you find out it is not working as well as you thought it would, you can easily take it out. After that, you can brainstorm another online campaign that would be more effective with your team. The same can’t be said with traditional marketing as a lot of paperwork are involved to make things happen. Since a company has a lot of higher-ups, there are so many people who would need to approve such an adjustment. If one of them does not approve of it then it won’t go down. It is not that easy. Why would you want an ineffective campaign to stay long? You would want to get rid of it as soon as possible and move on from there.
Easy to Keep Track
You will immediately know how your ad is performing. With tools such as Google Analytics, you will get data such as the demographics of the people who were interested in your product. Now, you can focus on pleasing those people so you can improve your brand. Unfortunately, the same can’t be said for traditional marketing like giving out brochures. It would be hard to know where they actually put the brochures you give them. There is a huge chance they just put it in the garbage can and you end up not contributing to the environment since that is basically a waste of paper.
Easy to Target
Once you analyze the results of your analytics, you will be able to target customers who have been loyal to your brand from the start. You can opt to give them a questionnaire so you can know how you can improve your services. If they would want to help you, then they will answer the questionnaire from start to end. Of course, that won’t necessarily mean one person’s opinion will change your company entirely. You can depend on the customer giving her honest opinion though. For example, you will know that your brand would benefit from pleasing people in their teens. Thus, it would be no use to make features that would please those people who are well into their 40s. Yes, you rarely have brands that can target just about anybody even food brands. They must target only those who can afford their products.
Now that you are aware of what digital marketing can bring to your company, you must choose an established company to handle your digital marketing. It would not be a great idea to let a startup handle it. Even if they say they are experienced, you can never prove that if they have been only in the industry for a few weeks. You will feel more confident about your company’s future when you put it in the hands of a well-known digital marketing company. Due to how popular digital marketing is nowadays, you can expect many companies to be offering this service. Thus, better look carefully at the credentials of each one. You must check out the testimonials of each company so you will know what they are capable of. Yes, this is one time when you can’t just settle for any company. You must be patient as the process of choosing a digital marketing company will take a lot of your time. In the end, it will be worth it when you make a great choice about who will handle your marketing.